Google Analytics - An Overview

For a short basic summary of your site it’s useful to first see the number of visitors to the site within the last 30 day period. From this total you are able to see how many of these visits were indeed unique. You can then view to see how many of the total visits came through search engines, third party websites or if they had typed your site name directly into the URL bar.

Further more you can also view who the referring sites were, this I find highly valuable, for the purpose of paid for listings or advertising campaigns. If you have paid a third party website to display your services or goods then this helps to track the campaign and see if this works, and therefore be able to see if this was a good investment.

All of the above is accessible via website server stats you may say, however one highly useful tool that Analytics can do that no other stats can is to set funnels. You can virtually track all your visitor movements. This allows you to set the funnel to show where your visitors go to from landing on your homepage, it can even show you where they go if they leave your website!

So how does Google make this work? Well basically Google captures all user info from people who don’t clear their cache/cookies. This is why the stats will never be 100% accurate as there are many of us who clear our internet data on a regular basis. It really is meant to be used as a guideline, a reference for your company profile on line. All in all a good nifty little tool.

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